Our ProjectS

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MONAT SKINCARE

A pink and black bottle of skincare serum or moisturizer with a dropper applicator, lying on a pink surface with two drops of the product next to it.

BOLD GROWTH

The MONAT Skincare collection launched selling out immediately. Day‑one sales totaled $2 million, and revenue reached $30 million within four months. The launch paved the way for beauty sphere domination, created a successful new selling avenue and generated positive brand sentiment across the community.

A woman with blonde hair outdoors on a sunny day, holding a bottle of skincare mist near her face with her eyes closed.

Goal Digging Approach

  • Market Research

  • Customer Trend Analysis

  • Brand Strategy

  • GTM Strategy

  • Launch Execution

  • Product Marketing

  • Product and Pricing Strategy

  • Sales Strategy

Bright Insights

Customer research revealed MONAT’s base was ready to buy and sell something new. Marketing trends confirmed demand for a high‑performing, naturally‑based skincare brand rooted in science. This insight gave the green light for expansion into skincare.

The Soulution

MONAT was known for haircare. True brand expansion, growth, and recognition required a movement. The challenge was to elevate an MLM/social selling company beyond hair into the beauty stratosphere. The answer: a bold 11‑SKU skincare launch lineup featuring four ingredient innovations within product formulations. The products delivered competitive performance, supported by an innovative go‑to‑market strategy that included a rose‑gold bus visually representing the healthy skin revolution sweeping across North America.

BEAUTY DOMINATION. FIRST STEP: HEALTHY SKIN REVOLUTION

LIKE MAKING STATEMENTS?

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